Designing thumbnails
people actually click.
My Favorite Work
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* Some thumbnails shown are concept redesigns and personal creative projects created to showcase strategy, storytelling, and packaging ideas.
Books
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The click happens before the video.
I’m Harsharan Singh, a YouTube Packaging Strategist focused on thumbnails, titles, and viewer psychology.
I started in content creation through video editing back in 2020 — creating short-form content, editing videos for creators, and learning how people actually consume content online. Over time, I became obsessed with one specific moment:
The click.
Why do people ignore one video but instantly click another? That question pushed me deeper into thumbnail psychology, storytelling, and YouTube packaging strategy.
Today, I focus completely on designing high CTR thumbnails that create curiosity, communicate fast, and make viewers want to know more — without misleading them.
My process is not just “making things look good.” I study audience behavior, emotional triggers, clarity, information gaps, and how thumbnails, titles, and concepts work together as one system.
What would make someone stop scrolling?
What would make them curious enough to click?
I work closely with creators through concept development, packaging strategy, and long-term creative collaboration — especially creators building meaningful, ethical, and high-impact content.
Because good content deserves to be seen.
See what we're doing.